Can I Upload the Same Youtube Video Two Times
- Video, Video Marketing Tips
Why Majority Uploading is a Bad Video Marketing Strategy
4–v minutes to read
In my six years as a digital marketer, I've worked with more legal clients than I tin can even think. So many have come to me request why their YouTube channel isn't providing them with whatever leads. Having a successful YouTube channel takes a lot of work, and a lot of factors go into creating one. Simply I want to touch on ane specific error I've seen time and time again: bulk uploads.
Information technology'south not exactly a secret that video marketing can bring great returns to your firm. Many video production companies have capitalized on this fact to sell videos to lawyers. In some cases they will leave their client with dozens of videos, but no guidance on how to utilize them effectively. If you're like most of the lawyers I've met, you don't accept time to deal with strategizing the release of and then much content. So they brand the mistake of dumping all of their videos upwards onto their YouTube channel and their websiteat the aforementioned fourth dimension.
And so right now I'd like to have a moment to talk about why this can hurt your videos' effectiveness, and give you some solutions that won't eat upwards all your time.
Consistency
Your audience and the search engines want the same affair from your website: content. But more than that, they desirenew content. They want to see a site that is an ongoing source of new information. So permit'south say you have fifty videos that answer questions that are often asked by the people yous are trying to attract. Information technology'south very tempting to upload all of them at once to start attracting those viewers equally soon as possible, right? Resist that temptation. Google rewards channels and websites that are consistent with their content schedule. Only in the instance of YouTube, a aqueduct that uploads i video every week for fifty weeks is going to receive more favorable rankings than a aqueduct that uploads fifty videos in one day.
That said, yous can certainly upload multiple videos in a week,as long every bit you can continue with that schedule. If you want to upload three videos every week, commit to it. As well, there will be some cases where uploading multiple videos at the same time makes sense, like if they are all linked together via annotations equally a part of a serial. But by and large speaking, spread information technology out.
Subscriber Burn
Every YouTube user's homepage is a feed of recent videos from channels they subscribe to. They are put in order of the channels they watch about frequently. If a user skips over too many new videos from the same channel, that aqueduct will brainstorm to fall down the feed, and somewhen disappear.
So let's say you lot have a channel that releases one video every day. You lot have a subscriber that likes your content and watches every video. Your channel appears at the top of their feed. Y'all determine if your subscribers like ane video every twenty-four hour period, surely they'll love two! That same subscriber just doesn't have the time to continue upwardly with two videos every day. And then they start missing your videos. YouTube will take note of that, and your channel will start to lose its placement at the summit.
This is what's known assubscriber fire.
Overwhelming even your biggest fans with too much content at once tin can crusade your traffic to drop dramatically. You lot are tasked with finding the sweet spot where your subscribers volition check out as much of your new content as possible. This number varies widely for different industries. Large entertainment channels similar Rooster Teeth upload multiple videos every day and maintain a stiff audience. For professional industries, I recommend once or twice a calendar week. I have found great success with 3 times a calendar week. But consider your audience and the type of content you are creating, and decide for yourself what is reasonable.
How to Schedule Your Content
So now the question becomes, "How do I keep all of this in mind without letting information technology take over my entire life?" Let'south continue with the example of a company that has fifty frequently asked question videos. The most convenient and efficient mode to handle them would be to upload all of them to your channel and your website at once. Well…you can! I know I only said not to, but hear me out.
Both YouTube and most content management systems have a scheduling feature. On YouTube, when you go to upload a video, simply select the Schedule option from the drop down. You tin schedule all fifty videos right then and there. Optimize their titles, tags, and descriptions, and and then tell YouTube what day and what 60 minutes or half hour you desire that video to release to the public.
You tin do the same for weblog posts or pages on your site. Embed your video, write your accompanying content, and schedule a time for WordPress or whatsoever CMS you are using to release the post or page. You could do an entire twelvemonth's worth of blogging and YouTube in a day if you are actually ambitious.
Just recollect:be consistent and don't burn out your audience!
Source: https://crisp.co/bulk-uploading-bad-video-marketing-strategy/
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